It's always been a big thing. Perhaps not for Tinsel Town or in the Big Apple where TV execs coagulate and concoct your nightly programming. Some tend to forget that there's a lot going on far beyond the big city.
Last week TV Guide published this story, "How Primetime Is Getting A Little Bit Country." As if anyone needs ABC to make country music popular again. Actually its the other way around. The TV behemoth needs to regain viewer levels and this new show, Nashville is their concept of a ticket to cashing in on advertising aimed at the 96 million strong fans of country songs.
"But just as country music is moving toward the mainstream, the mainstream is gravitating toward country music - and TV execs, hungry for audiences, are eager to tap into country's loyal fan base."
Would you as a country music fan consider yourself to be outside of the mainstream? As if you were backwards and out of touch with everything. Unlike the constant chasing of the latest trend that seems to take place in these coastal metropolises, this genre has been on solid ground for many decades and growing stronger with each one that passes.
TV Guide gushes on about country music was last popular on television when Urban Cowboy hit the scene in the 1980s. That made cowboy boots a fashion statement again. One that has stuck with many ever since.
Try as the garment district might to severe the public from this love for distinctly American footware, more closets house a beloved pair than they realize. But there is more to country music than boots and people who don't even care for country songs own and wear cowboy boots. Why? They are just too cool to pass up. As is anything made of blue denim. Both are as firmly planted in our roots and culture as country music is.
Mainstream as they use it in this article assumes that it is once again acceptable to embrace the music as the new big thing. Has no one told them that the definition of mainstream is a fad? Something with the staying power of country music is far from being trendy or a fad. The Urban Dictionary defines it as something that is reborn as the last trend gets old. Wikipedia dictionary is wordier with this definition:
The ideas, attitudes, or activities that are regarded as normal or conventional; the dominant trend in opinion, fashion, or the arts.
Before they cooked up this new serial drama about a country singer's life as a star, 96 million people already accepted country as a fashionable lifestyle, their kind of arts and the preferred sound in their musical opinion. Hey mainstream media - reality bites. Seriously. Reality shows that you've flooded the air waves with are in truth, not worthy of watching. They aren't entertaining, but downright dumb and a reality we could all do without. So is it any wonder that your viewing counts have dropped? Maybe a huge portion of the population is a lot smarter than you thought they were.